Technology is advancing rapidly. Every year we are exposed to new social media apps, better smartphones, and other technological advances that promise to revolutionize digital marketing.
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To beat the hype, we’ve put together a list of digital marketing trends to keep an eye out for in the year ahead. Let’s take a look!
Top 7 Digital Trends To Keep In Mind
1. Cookies
To improve online privacy, Google has set a goal of removing third-party cookies from websites. In addition, Safari and Firefox are no longer supported. This change may affect how onsite banner ads are displayed since websites can no longer use tracking cookies to fill ads.
The good news is that Google and other platforms are working on alternative algorithms to serve onsite ads while improving privacy, and cookies won’t officially be affected until the end of 2023. A solution for you would be to customize your digital advertising with keywords and ads on your website that provide logical context to your ads.
2. Voice Command
Many customers are still using voice commands to make life easier with features like Alexa, Cortana, Siri, or Google’s digital assistant. One can even use Google digital assistant without touching your phone to do a web search.
What you can do as a business or marketing department is to adapt your SEO to voice search. Use conversational phrases instead of written words or phrases and use an SEO audit service to double-check your results.
3. In-feed Ads
If you run an online business, you may be familiar with shoppable posts on social media. It is possible to connect Instagram and Facebook to your digital products or catalogs in order for your customers to click directly on the post.
Remember to use Google Ads in your campaigns. Ads are linked to your products and can be displayed as an image. All you need to do is to narrow down the perfect search terms for your product to point your customers in the right direction. These ads are easy to edit should you aim to target specific areas, demographics, or products.
4. SMS Marketing
Digital marketing trends also include connecting directly with customers through text. In addition to pushing notifications and email marketing, use SMSs to engage with your customers.
This makes it easier to connect directly with your customers by sending out personalized messages, coupons, or discounts. Remember to include the opt-out option when doing SMS marketing.
5. Video Marketing
Youtube or Vimeo is perfect when planning to do video marketing. Facebook and Twitter are not far behind, and this gives you the perfect landscape to showcase your products or services. Remember to keep it short and simple, but informative.
The key to successful video marketing is to tell a short story in an engaging manner explaining to the viewer why they need to engage with your brand. A new entrant to the screen time race is TikTok where business video shorts may draw a new demographic in clientele to your business.
6. Email Marketing
This may seem like an old-school method, but there are plenty of customers who still prefer this long-form written method with a kind of newsletter feel. Just make sure you have the opt-out or unsubscribe option visible in the footer of your email.
A mailing list is great if you can get your customers to sign up at their convenience, this means that they are already open to seeing what you have to offer. These communications need to go out less regularly than you might think, so try to do a monthly newsletter with a weekly marketing e-mail.
7. Interactive Content
This is new territory on so many levels, but it seems that people enjoy the interaction. The Live interaction gives your customers a feeling of being there with your brand in real-time. They feel part of the family so to speak.
To be effective with your interactive content remember to grab their attention and hold it. Be engaging and funny and energetic, almost like a TV presenter or radio disc jockey. Customers want to be entertained while also getting information relevant to your product or service. Hosting a Live event is a brilliant way to let them get the news of a new product instantly. It also creates urgency when the buildup to the Live event is done right. Invest in getting your presenters comfortable and ready to engage, they may need to answer questions on the spot without being put in an awkward position.
There You Have It
These are just some of the digital marketing trends you can check out right now. A great way to tackle these would be to try them one at a time and see which would fit best with your brand and how best to improve on those results.
