Offering a wide range of payment systems is important for businesses these days. There are more ways to pay for goods and services than ever before and it can be frustrating for customers when you don’t accept their preferred method of payment. So, you need to make sure that you are set up for things like contactless and mobile payments. However, a lot of businesses focus on new payment options but neglect the old-fashioned methods, like paying over the phone.
Most young people think that paying over the phone is an outdated way to do things and there is no need for businesses to offer this option anymore. After all, isn’t it easier to make a direct card payment or use mobile payment apps? It might seem that way, but there are actually a lot of benefits to paying over the phone and some people still prefer that option, so your business should offer it. Here’s why phone payments are still an important option to include.
The Older Generation May Prefer Them
Young people are used to technology and they will usually use the most up-to-date payment methods. However, a lot of people in the older generation do not necessarily trust things like contactless payment and they might not be confident using an online payment form. They prefer to do things the way that they have done in the past. Offering a phone payment option makes them feel more comfortable and can increase your sales with this demographic.
Phone Payments Build Trust
There are a lot of scammers online, so people may feel uneasy about putting their card details into a website that they don’t know. This can be a big problem when taking your business online and it may affect sales. But phone payments can help build trust and give people an option that they feel more comfortable with. It gives you more legitimacy if they can speak to a person on the phone, so people will be less concerned about getting scammed.
They’re Easy To Integrate
Businesses sometimes avoid using phone payments because they think that it takes a lot of work to set up and involves using a completely different system, but that isn’t the case. If you use an integrated virtual terminal system, you can accept payments via mail or phone as well as taking standard card payments. All of the payments are taken on one centralized system, so it’s easy to track payments from different sources. This makes it quick and easy to set up phone payments.
It Increases Customer Interaction
Customer interaction is important for building relationships and getting repeat customers. Connecting with people online is a good way to form those relationships, but it’s not a substitute for more direct contact, like speaking over the phone. Taking phone payments gives you a great opportunity to increase customer interaction and demonstrate amazing customer service.
Even though phone payments have been around for a long while, that doesn’t mean they are obsolete. If your business doesn’t accept payments over the phone, you could be missing out on these great benefits.
