This post is sponsored by Diamond Bloggers. All opinions are my own.
Feeling like you’re treading water with your small at-home business and not making progress towards your goals? Or are you having trouble choosing business goals to propel your business ahead in the remaining quarters of this year? If you do, you’re not alone. As all business owners are looking for ways to be more successful. But how do you get there? So if you want your small business to be more profitable than ever before, here are three suggestions on how to make it happen.
Focus on Customer Service
According to a 2017 survey conducted by American Express, 78% of consumers have canceled or declined an intended purchase due to poor customer service. Other studies have shown that it takes nearly ten positive customer experiences to make up for one negative one.
Given that loyal customers are much easier to sell to, its paramount to make good customer service your greatest priority. Do this by examining your current customer service and make the changes that need to be made to ensure that your small business is providing service superior to that of your competitors, whether it be investing in staff training, revamping your return policy, or basic improvements such as responding promptly to voice mail or email from customers. Whether you operate your business in a small community or from home, word of mouth traffic will always be more important for your business. Most consumers turn to the net to search for reviews of businesses before deciding where to shop, so building a good reputation is vital to the success of your business.
And how do you get positive word of mouth? By providing good, professional service, and gaining publicity by giving back to your community by supporting and sponsoring local organizations, houses of worship, and charities.
Build Your Online Presence
One of the best ways to build an at-home business is through gaining an online presence. Particularly in the pursuit of creating a professional looking blog, business website and dedicated, curated social media presence. Methods that can be quickly and easily help to generate traffic and income to your small business need. Which is particularly important as it’s estimated that more than 73% of consumers research purchases online before buying in a store.
Keep in mind that your website should describe who you are, what you do, and how to contact you will suffice for many small businesses. At a minimum, your site should contain your logo, business name, a detailed summary of what your intended products and services will be, contact information, mission statement, and depending on your target market, a curated view and links to access your social media accounts online.
Software
If you do nothing else this year for your at-home business, you need to make sure that your online presence, including your business software, is mobile friendly and is proactively helping to generate traffic to your business endeavors online. For the right customer success software lets you achieve customer success by helping users develop an immediate understanding of and connection with your product from the start. We help you do that in a data-driven, scalable and customizable way. There’s a whole range of software strategies you could be using to reach your target market with great effect, from text message advertising and mobile display ads through having an app designed for your own business. Chose options best suited for your business at home.
If there’s one thing I want you to take away from this article, it’s this; success is not a given. If you want your small business to be more successful this year, you need to make the necessary changes to bring that about. That work may be as simple as investing in a new tool or as difficult as changing your thinking about some of your business processes. But you haven’t brought your business this far to just let it stagnate, have you? Here’s to your best year ever! And remember; building a successful business is a marathon, not a sprint! What will you be trying from this post at home this season? Leave your thoughts in the comments below.
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