Getting your business to the top of the search engine results on Google is notoriously hard. However, with the majority of businesses going to those that take up the search engine result spaces on the first page, making sure your business ranks it is crucial. Fortunately, there are some effective tactics that you can use to boost your chances of featuring highly in the SERPs. Read on to find out what they are.
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Register your business
First of all, if you want your business to be found online, you need to register it with the appropriate search engine’s business accounts. For most people this means creating a Google My Business Account – just log in with a Gmail account and follow the prompts. It’s also important to note that Bing offers an account for business as well called “Bing Places For Business” so if you are focusing your SEO on that search engine it’s well worth registering for that as well.
The great thing about registering your business is it can help you be found by more local customers too because it also feeds into local SEO.
Create and optimize a page for each service or product
If you want your business to rank online, making sure each product or service you offer is indexed independently will help. Indeed, by having separate pages you can direct people to the one best suited to their needs, something that will not only improve your SEO but boost your conversion rates as well. Additionally, having all your services on a single page makes it impossible to increase your efforts around one specific product which could make your SEO and marketing more challenging in the long run.
Once you have an individual page for every service or product your business offers, it’s important to make sure each one is optimized. The best way to do this is to choose one keyword (long tail if possible) for each page, or else they will be competing with all your other pages.
Be sure to add keywords via alt text to any images you display on your pages as well, as this will make it even easier for search engines to recognize what your page is about.
Work with a specialist SEO company
Another way you can vastly improve your business’s SEO is by partnering with an SEO expert that specializes in helping businesses in your field. For example, if you run a law firm then choosing a provider like HD SEO for law firms & attorneys would be ideal. This is because they not only have the advanced technical SEO knowledge that will help your business rank higher but also knows the SEO trends that are relevant to law firms, as well as common pain points, and how to address them most effectively.
Optimize your website for SEO
Last of all, if you want your business to rank highly in the search engines, you will need to make sure that your site is optimized for SEO. This means it matches what Google and other search engines look for in a site.
One way of doing this is to make sure that your website is mobile-friendly, and that it loads fast. You should also make sure that your site is secure and that it displays https:// in the address bar once it’s loaded.
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