This post was sponsored by Diamond Bloggers. All opinions expressed are my own. Thank you.
One of the biggest buzzes currently in the blogging world surrounds data management. Or the way in which an organization’s management of information is structured, access, and stored. Including the creation of data policies, analyzing SEO, inventory optimization, and database management systems (DMS). All of which are integrated to help your blog run smoother each day.
Data management encompasses a variety of different techniques that facilitate your reach and utilization. The overall cohesive infrastructure of resources that define the administrative processes used throughout the lifecycle of each blog post. From conceptualization to advertising, DMS plays a huge role in the success of your blog. Sounds positive, right?
But there’s a catch. No matter how useful data analytics are, it’s important to realize that they don’t just pop up for your blog’s data. Your analytics are only as good as the data that goes into them. And your data is located everywhere: sponsored posts, affiliate links, interactions with subscribers, and third-party sources.
Blogs that struggle with disparate misinformation sourcing still must find a way to make data fit their niche and purpose. Through aggregation, standardization, and enrichment of posting sources.
An effective IT strategy can assist in the development of better posts, higher SEO rankings, and can help to eliminate gaps in advertising strategies. This helps bloggers create comprehensive and robust technology environments that boost engagement and improve cost-efficiency for marketing your posts too!
Now if you’re looking for more ways that you as a blogger can create a solid data management foundation and a robust analytics platform for your blog, here are 7 ways to get started:
7 Essential Data Management Tips For Your Blog
Scraping your browser
Scraping is a way to get information from a website into an Excel or sheet document. A carbon copy of your site helps give you a better glance at how your site is performing. You can hire someone to build you a scraper or you can do the job yourself with a few clicks using a Google Chrome extension scraper that works right within your browser.
Behind the scenes, scrapers also help manage and guide individual blog posts as well. As a scraper retrieves HTML elements from a page based on the rules you specify. For everything wrapped in a <a> tag. Having your scraper data at hand will help you to find missing tags and help clean up your blog’s SEO ranking.
This information is essential in understanding other necessary blog-specific services. Including certificate automation services that enable users and vloggers to automate the process of Certificate Signing Request (CSR) generation and installation of your new certificate on your servers and configure and schedule automation activities and managed Public Key Infrastructure, or PKI, the term used to manage public-key encryption, one of the most common forms of internet encryption for bloggers. Helping to keep essential, installed, and configured sensors, plug-ins, managed-PKI, and theme add-ons on your network working properly.
Using SharedCount
Using a SharedCount, or social sharing metrics gives you social sharing information for any URL that you specify. It’s a nice tool to use for your own website, especially when creating a content inventory. But it’s also super helpful for doing large-scale research and analysis about who in your niche is posting similar content on social media and how you can improve your own content and posting styling accordingly.
Surveys
Want to know who reads your blog? Consider using Google surveys. Google Surveys, when administered to your readers in posts, on media channels, or in newsletters, help you to ascertain who reads your site, what posts they enjoy reading, as well as a wide range of demographic data they include about your respondents. You don’t just get answers to your survey questions, you can see who answered them. This will help you down the road, especially when creating a media kit or giving demographic information during pitch netters to sponsors.
BuzzSumo
BuzzSumo is a great site for identifying influencers and for influencers to identify blogging trends. It’s also helpful for monitoring how competitors have addressed the same topic you are planning to write about. I often use the site to gather data on specific topics for my blog. Then export all of that info to a spreadsheet. This allows me to see where I can improve my blog.
Google Trends
I love to use Google trends to research keywords. This allows you to discover how popular certain topics are over the past decade in terms of their global search volume. Basically, is this topic being searched more or less around the world, or in your specific area. I then use that data to splice blog posts based on how I perceive my audience will want to know that information or if the information would be better served on live broadcasting, in a podcast, or in a newsletter.
Facebook Advertising
Facebook gives marketers lots of control over their ad targeting. If you need to get some calculations for how many people are interested in a particular topic, simply set up a random advertising campaign and use the audience targeting feature. This will allow you to see how quickly your audience engaged in a specific product, service, affiliate link, or blog topic idea before investing vast amounts of time and money into that field. It’s a great resource tool before rebranding your blog or adding new social media features too.
Digital Transfering Services
Using a professional digital transferring service can help bloggers and small business owners to better utilize digital data management across various departments, blogs, and fields. This can also help bloggers determine domain strategies that are no longer relevant to your blog management strategy.2
Companies can also focus fire on master data management, offering Microsoft MDM and Multi-Domain platform data services to influencers and strategies from all digital walks of life. A service that can help take your platforms to new highs for years to come.
Those are my top 7 ways to help you better address your blogging and blog marketing strategies this season by way of data policies, analyzing SEO, and database management systems. Methods that can help propel your blog and pitch to the next level. Now I want to ask, do you have any top strategies for assessing your blog data strategies? I’d love to hear about them below!
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