The internet will cause you to believe that there are magic solutions to all of your marketing woes. Although some of these notions are true, many of them are a marketing scheme in themselves which are encouraging you to part with your hard-earned cash. Your business costs can soon start to add up if you start paying for every marketing service under the sun. Now, there is a time and a place for paid marketing strategies, but you should know how to do these things yourself before you outsource them. Why? Well, how do you know your strategies are going to work if you haven’t tried them out for free in the initial stages first? Consider the following five reasons why you shouldn’t pay for marketing and you will soon have the urge to DIY many of your upcoming projects.
1) DIY Branding Is All You Need
When your business is well-established, you can pay a branding expert to create beautiful logos and branding for your company. When you’re just starting out you can create your own using free online platforms. If designing really isn’t your thing, you can use Etsy or Fiverr to purchase unique branding at a very affordable price.
2) You Can Design Your Own Brochures
Creating brochures for your business doesn’t need to be stressful or time-consuming, especially when there are an array of free platforms out there which guide you through the process step by step. It’s very important to have professional-looking brochures as this will catch the attention of your target customer. However, you don’t need to pay a professional to do this; you can simply use templates and take inspiration from platforms such as Pinterest.
3) Learning Copywriting is Quick and Simple
Good copy is the key to landing clients you love, but you don’t need to hire a copywriter to do all of the hard work for you. Your website copy, social media captions, and blog posts should be authentic to your brand voice. Writing in a relatable and authentic tone will help you to attract the right customers to your business.
4) Organic Social Media Marketing Can Reach the Masses
Posting on Facebook, Instagram, Twitter, and other social media platforms is a free and organic way of reaching your target audience. Creating viral content allows more and more people on the internet to discover your brand, so start working on your social media creation skills.
5) Blogging and SEO Works
If your online business doesn’t have a blog, it’s time to brush up on your writing skills and get creative. Implementing simple SEO techniques in each of your blog posts will grow your rankings on search engines which will allow you to be found by the right type of clients.
With all of these ideas in mind, it’s time to get your hands dirty and start working on your own marketing strategies. As soon as your business starts generating enough revenue, you can then start to outsource these tasks to professionals. Until then, all of these tasks can easily be done in-house.
