This post was sponsored by Profisee. All opinions expressed are my own. Thank you.
One of the biggest buzzes currently in the blogging world surrounds data management. Or the way in which an organization’s management of information is structured, access, and stored.
Data management tasks include the creation of data policies, analyzing SEO, and database management systems (DMS). All of which are integrated to help your blog run smoother each day.
Data management encompasses a variety of different techniques that facilitate your reach and utilization. The overall cohesive infrastructure of resources that define the administrative processes used throughout the lifecycle of each blog post. From conceptualization to advertising, DMS plays a huge role in the success of your blog. Sounds positive, right?
But there’s a catch. No matter how useful data analytics are, it’s important to realize that they don’t just pop up for your blog’s data. Your analytics are only as good as the data that goes into them. And your data is located everywhere: sponsored posts, affiliate links, interactions with subscribers, and third-party sources.
Blogs that struggle with disparate misinformation sourcing still must find a way to make data fit their niche and purpose. Through aggregation, standardization, and enrichment of posting sources.
An effective IT strategy can assist in the development of better posts, higher SEO rankings, and can help to eliminate gaps in advertising strategies. This helps bloggers create comprehensive and robust technology environments that boost engagement and improve cost-efficiency for marketing your posts too!
Now if you’re looking for more ways that you as a blogger can create a solid data management foundation and a robust analytics platform for your blog, here are 7 ways to get started:
Scraping your browser: Scraping is a way to get information from a website into an Excel or sheets document. A carbon copy of your site that helps give you a better glance at how your site is performing. You can hire someone to build you a scraper or you can do the job yourself with a few clicks using a Google Chrome extension scraper that works right within your browser.
Behind the scenes, scrapers also help manage and guide individual blog posts as well. As a scraper retrieves HTML elements from a page based on the rules you specify. For everything wrapped in a <a> tag. Having your scraper data at hand will help you to find missing tags and help clean up your blogs SEO ranking.
Using SharedCount: Using a SharedCount, or social sharing metrics, gives you social sharing information for any URL that you specify. It’s a nice tool to use for your own website, especially when creating a content inventory. But it’s also super helpful for doing large-scale research and analysis about who in your niche is posting similar content on social media and how you can improve our own content and posting styling accordingly.
Surveys: Want to know who reads your blog? Consider using Google surveys. Google Surveys, when administered to your readers in posts, on media channels, or in newsletters, help you to ascertain who reads your site, what posts they enjoy reading, as well as a wide range of demographic data they include about your respondents. You don’t just get answers to your survey questions, you can see who answered them. This will help you down the road, especially when creating a media kit or giving demographic information during pitch netters to sponsors.
BuzzSumo: BuzzSumo is a great site for identifying influencers and for influencers to identify blogging trends. It’s also helpful for monitoring how competitors have addressed the same topic you are planning to write about. I often use the site gather data on specific topics for my blog. Then export all of that info to a spreadsheet. This allows me to see where I can improve my blog.
Google Trends: I love to use Google trends to research keywords. This allows you to discover how popular certain topics are over the past decade in terms of their global search volume. Basically, is this topic being searched more or less around the world, or in your specific area. I then use that data to splice blog posts based on how I perceive my audience will want to know that information or if the information would be better served on live broadcasting, in a podcast, or in a newsletter.
Facebook Advertising: Facebook gives marketers lots of control over their ad targeting. If you need to get some calculations for how many people are interested in a particular topic, simply you set up a random advertising campaign and use the audience targeting feature. This will allow you to see how quickly your audience engaged in a specific product, service, affiliate link, or blog topic idea before investing vast amounts of time and money into that field. Its a great resource tool before rebranding your blog or adding new social media features too.
Digitial Transfering Services: Using a professional digital transferring service can help bloggers and small business owner to better utilize digital data management across various departments, blogs, and fields. This can also help bloggers determine domain strategies are no longer relevant to your blog management strategy.
Companies such as Profisee, which are master data management companies, that offer Microsoft MDM and Multi-Domain platform master data management to influencers and strategies from all digital walks of life. A service that can help take your blog to new platforms in the months and years to come.
Those are my top 7 ways to help you better address your blogging and blog marketing strategies this season by way of data policies, analyzing SEO, and database management systems. Methods that can help propel your blog and pitching to the next level in 2018. Now I want to ask, do you have any top strategies for assessing your blog data strategies? I’d love to hear about them below!